Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus
| Year of publication: |
2013
|
|---|---|
| Authors: | Gomez, Pierrick ; Borges, Adilson ; Pechmann, Cornelia (Connie) |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 23.2013, 4, p. 451-463
|