Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus
Pierrick Gomez; Adilson Borges; Cornelia (Connie) Pechmann
| Year of publication: |
2013
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|---|---|
| Authors: | Gomez, Pierrick ; Borges, Adilson ; Pechmann, Cornelia |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 4, p. 451-463
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| Subject: | Regulatory focus | Health behavior | Motivation | Measurement scale | Gesundheit | Health | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210188