Avoiding Television Advertising: Some Explanations from Time Allocation Theory
| Year of publication: |
2005
|
|---|---|
| Authors: | ROJAS-M NDEZ, JOS I. ; DAVIES, GARY |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 45.2005, 01, p. 34-48
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |