Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Luis V. Casaló; Carlos Flavián; Miguel Guinalíu; Yuksel Ekinci
| Year of publication: |
2015
|
|---|---|
| Authors: | Casaló, Luis V. ; Flavián Blanco, Carlos ; Guinalíu, Miguel ; Ekinci, Yuksel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1829-1835
|
| Subject: | Online consumer reviews | Expertise | Risk aversion | Usefulness | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384129