Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of foreign brands
Stefan Zdravković
| Alternative title: | Izbegavanje neizvesnosti, potrošački etnocentrizam i ksenocentrizam, imidž zemlje porekla, kao determinante prihvatanja stranih brendova |
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| Year of publication: |
2022
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| Authors: | Zdravković, Stefan |
| Published in: |
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike. - Blace : Vysoka poslovna škola strukovnich studija Blace, ISSN 2406-2324, ZDB-ID 2872084-2. - Vol. 13.2022, 2, p. 13-20
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| Subject: | avoiding uncertainty | consumer ethnocentrism | consumerxenocentrism | image of the country of origin | foreign brands | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing |
freely available
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5937/bizinfo2202013Z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548856