Awareness, action and context-specificity of blue ocean practices in sales management
| Year of publication: |
2011
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|---|---|
| Authors: | Parvinen, Petri ; Aspara, Jaakko ; Hietanen, Joel ; Kajalo, Sami |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 49.2011, 8 (6.9.), p. 1218-1235
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