Awareness and evaluation of selected marketing journals inside and outside the discipline : an empirical study
by G. K. Ganesh, P. R. Chandy, and G. V. Henderson
| Year of publication: |
1990
|
|---|---|
| Authors: | Ganesh, Gopala K. |
| Other Persons: | Chandy, P. R. (contributor) ; Henderson, Glenn V. (contributor) |
| Published in: |
Akron business and economic review. - Akron, Ohio : Univ., ISSN 0044-7048, ZDB-ID 412836-9. - Vol. 21.1990, 4, p. 93-106
|
| Subject: | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Betriebswirtschaftslehre | Business economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001100535