Awareness of environmental issues among consumers in the Malaysian hotel industry
Year of publication: |
[2018]
|
---|---|
Authors: | Yusof, Yusnita ; Ibrahim, Yahaya ; Awang, Zainudin |
Published in: |
Driving green consumerism through strategic sustainability marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2912-5. - 2018, p. 1-22
|
Subject: | Hotellerie | Hotel industry | Urlaubsverhalten | Holiday behaviour | Umweltbewusstsein | Environmental consciousness | Malaysia |
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