Awareness, use and effectiveness of models and methods for new product development
| Year of publication: |
1995
|
|---|---|
| Authors: | Nijssen, Ed J. ; Lieshout, Karin F.M. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 29.1995, 10, p. 27-44
|