B ORGANIZATIONAL BEHAVIOR - In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit Bc:140
| Year of publication: |
2008
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|---|---|
| Authors: | Beverland, Michael ; Lim, Elison Ai Ching ; Morrison, Michael ; Terziovski, Mile |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 48.2008, 1, p. 33-36
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