B ORGANIZATIONAL BEHAVIOR - Stealth marketing: How to reach consumers surreptitiously - Bc:140
| Year of publication: |
2005
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|---|---|
| Authors: | Kaikati, Andrew M. ; Kaikati, Jack G. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 45.2005, 4, p. 389-392
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