B2B analytics in the airline market : harnessing the power of consumer big data
Christopher P. Holland, Sabrina C. Thornton, Peter Naudé
| Year of publication: |
2020
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|---|---|
| Authors: | Holland, Christopher P. ; Thornton, Sabrina C. ; Naudé, Peter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 52-64
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| Subject: | Online market analysis | Big data | B2B analytics | Online panel data | Online performance measures | B2B networks | Big Data | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Data Mining | Data mining | Fluggesellschaft | Airline |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212205