B2B buyers' emotions and regulatory focus in justice and switch back decisions
Richa Chugh, Noel Gould, Mark P. Leach, Annie H. Liu
| Year of publication: |
2023
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| Authors: | Chugh, Richa ; Gould, Noel ; Leach, Mark P. ; Liu, Annie H. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 73-89
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| Subject: | Advocacy | Emotions | Feelings-as-information | Justice theory | Regulatory focus | Switch back | Emotion | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Verhalten in Organisationen | Organizational behaviour | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.12.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282227