B2B commitment building in emerging markets : the case of Brazil
Sandra S. Graça, James M. Barry and Patricia M. Doney
| Year of publication: |
June 2016
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|---|---|
| Authors: | Graça, Sandra S. ; Barry, James M. ; Doney, Patricia M. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 2, p. 105-125
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| Subject: | Brazil | international partnerships | emerging markets | relationship marketing | communication | relationship benefits | trust | commitment | institutional voids | Brasilien | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2016.1188708 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515677