B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Zsófia Tóth, Mona Mrad, Omar S. Itani, Jun Luo, Martin J. Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Tóth, Zsófia ; Mrad, Mona ; Itani, Omar S. ; Luo, Jun ; Liu, Martin J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 226-240
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| Subject: | eWOM | Human touch | Online B2B marketing | Online reviews | Signaling | WOM | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Signalling | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.04.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326941