B2B : how to build a profitable e-commerce strategy
Michael J. Cunningham
| Alternative title: | BtwoB |
|---|---|
| Year of publication: |
2001 ; 1. print.
|
| Authors: | Cunningham, Michael J. |
| Publisher: |
Cambridge, Mass. : Perseus Publ. |
| Subject: | Online-Marketing | Marketing | Strategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 206 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7382-0334-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004603055