B2B-Markenmanagement : Konzepte, Methoden, Fallbeispiele
von Waldemar Pförtsch und Michael Schmid
| Year of publication: |
2005
|
|---|---|
| Authors: | Pförtsch, Waldemar A. ; Schmid, Michael |
| Publisher: |
München : Vahlen |
| Subject: | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Industriegüter | Industrial goods | B-to-B-Marketing | Business-to-business marketing | Deutschland | Germany | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 605 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [587] - 596 |
| ISBN: | 3-8006-3144-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002216479