B2B relationship calculus : quantifying resource effects in service-dominant logic
Anthony J. deLeon, Sharmila C. Chatterjee
| Year of publication: |
May 2017
|
|---|---|
| Authors: | DeLeon, Anthony J. ; Chatterjee, Sharmila C. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 3, p. 402-427
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| Subject: | Business intelligence | Business-to-business marketing | Operand and operant resources | Relational performance | Realized value | Relationship satisfaction | Service-dominant logic | Technology assimilation | Value mindset | B-to-B-Marketing | Service-Dominant Logic | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0467-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685005