B2B relationship calculus : quantifying resource effects in service-dominant logic
Year of publication: |
May 2017
|
---|---|
Authors: | DeLeon, Anthony J. ; Chatterjee, Sharmila C. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 3, p. 402-427
|
Subject: | Business intelligence | Business-to-business marketing | Operand and operant resources | Relational performance | Realized value | Relationship satisfaction | Service-dominant logic | Technology assimilation | Value mindset | B-to-B-Marketing | Service-Dominant Logic | Wettbewerbsvorteil | Competitive advantage | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingtheorie | Marketing theory | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Kundenwert | Customer value |
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