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B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur - IT-Struktur, Markenarchitektur, E-Commerce

Year of publication:
2006
Authors: Treiblmaier, Horst ; Strebinger, Andreas
Published in:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V. - Wiesbaden : Springer Gabler, ISSN 0937-6429, ZDB-ID 10173626. - Vol. 48.2006, 2, p. 87-95
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
Persistent link: https://www.econbiz.de/10007258322
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