Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Lynn Sudbury-Riley; Florian Kohlbacher; Agnes Hofmeister
| Year of publication: |
2015
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|---|---|
| Authors: | Sudbury-Riley, Lynn ; Kohlbacher, Florian ; Hofmeister, Agnes |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 245-278
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| Subject: | Segmentation | Baby boomers | Cogntive age | Consumer culture | Self-perceived age | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Alternde Bevölkerung | Aging population | Ältere Arbeitskräfte | Older workers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342740