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Are we paying attention?
Greenyer, Andrew, (2008)
Focus: CRM - Attractive models - Do you know everything about your customers? Of course not. That's why modelling can make your CRM programme better.
Greenyer, Andrew, (2005)
MEDIA RESEARCH - How to use existing channels to target customers - Do you use customer communications to build sales? Bills and statements are a lost selling opportunity.
Greenyer, Andrew, (2004)