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Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Shaizatulaqma Kamalul Ariffin, (2016)
Consumer knowledge and religious rulings on products : young Muslim consumer's perspective
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed, (2021)
Postmodern consumer research : the study of consumption as text
Hirschman, Elizabeth Caldwell, (1992)
Cognitive processes in experiential consumer behavior
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Humanistic inquiry in marketing research : philosophy, method, and criteria
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