Bain's global 2007 management tools and trends survey

Purpose – The purpose of this article is to survey and analyze current patterns of use in corporate settings of strategic management tools and techniques. The authors interview hundreds of corporate leaders to ascertain which tools executives say they find most effective. Design/methodology/approach – In 1993, Bain & Company launched a multiyear research project to get the facts about management tool use. Over 12 years Bain assembled a global database of more than 7,000 respondents, including 960 this year. They supplement the survey with follow‐up interviews to probe the specifics of tool use in individual companies. Findings – Companies are employing more tools, but they appear to be finding them less effective. Usage increased, yet the average overall satisfaction rating dropped. Another finding was that successful use of tools – and executives' willingness to use them – is influenced by the ability to measure and communicate resulting benefits. Research limitations/implications – This survey formerly was done annually and now is taken every other year. Practical implications – Managers who promote tool fads undermine employees' confidence that they can create the change that is needed. Executives are better served by championing realistic strategic directions – and viewing the specific tools they use to get there as subordinate to the strategy. Originality/value – Without satisfaction and usage data from companies that have adopted management tools, choosing and using them becomes a risky and potentially expensive gamble.