Bait and ditch : Consumer naïveté and salesforce incentives
| Year of publication: |
2019
|
|---|---|
| Authors: | Herweg, Fabian ; Rosato, Antonio |
| Published in: |
Journal of Economics & Management Strategy. - Wiley, ISSN 1530-9134, ZDB-ID 1481233-2. - Vol. 29.2019, 1 (29.11.), p. 97-121
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jems.12336 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012192022