Balance and Sequence in Online Reviews: The Wrap Effect
| Year of publication: |
2012
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|---|---|
| Authors: | Purnawirawan, Nathalia ; Dens, Nathalie ; De Pelsmacker, Patrick |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 17.2012, 2 (1.1.), p. 71-98
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