2 BALANCED SCORECARD - The Balanced Scorecard: A Necessary Good or an Unnecessary Evil? - The Balanced Scorecard has received much publicity as a strategic control tool. Stella Mooraj, and Daniel Oyon, of the University of Lausanne, and Didier Hostettler, of Tetra Pak International, Lausanne, discuss the literature and, with the aid of experience in Tetra Pak, conclude that it adds value for ...
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|Authors:||Mooraj, Stella; Oyon, Daniel; Hostettler, Didier|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 17.1999, 5, p. 481-491
Mooraj, Stella, (1999)
Geuser, Fabien de, (2009)
Geuser, Fabien De, (2009)
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