Balanced scorecard-based analysis of customer expectations for cosmetology services : a hybrid decision modeling approach
Dursun Delen, Oleksandr Dorokhov, Liudmyla Dorokhova, Hasan Dinçer and Serhat Yüksel
| Year of publication: |
2020
|
|---|---|
| Authors: | Delen, Dursun ; Dorokhov, Oleksandr ; Dorokhova, Liudmyla ; Dinçer, Hasan ; Yüksel, Serhat |
| Published in: |
Journal of management analytics. - Abingdon, Oxon [u.a.] : Taylor & Francis, ISSN 2327-0039, ZDB-ID 2768729-6. - Vol. 7.2020, 4, p. 532-563
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| Subject: | balanced scorecard | cosmetic industry | customer expectations | decision making | interval type-2 fuzzy logic | multi-criteria decision modeling | Fuzzy-Set-Theorie | Fuzzy sets | Balanced Scorecard | Balanced scorecard | Entscheidungstheorie | Decision theory | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2020.1818319 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012384226