Balanced scorecard strategy for dummies
by Charles Hannabarger, Frederick Buchman, and Peter Economy
| Year of publication: |
2007
|
|---|---|
| Authors: | Hannabarger, Chuck ; Buchman, Rick ; Economy, Peter |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Balanced Scorecard | Strategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 362 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-13397-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004894526