Balancing acquisition and retention spending for firms with limited capacity
Year of publication: |
2014
|
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Authors: | Ovchinnikov, Anton ; Boulu-Reshef, Béatrice ; Pfeifer, Phillip E. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 8, p. 2002-2019
|
Subject: | behavioral operations | revenue management | limited capacity | customer relationship management | customer lifetime value | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Revenue-Management | Revenue management | Kapazitätsplanung | Capacity planning |
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