Balancing creativity and organisational performance in an advertising agency network : a case study
Paul M. Collier, Michael T. Ewing and Holly B. Cooper
| Year of publication: |
2021
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|---|---|
| Authors: | Collier, Paul ; Ewing, Michael ; Cooper, Holly B. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 8, p. 840-864
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| Subject: | advertising agency management | organisational culture | Performance measurement | Werbewirtschaft | Advertising industry | Performance-Messung | Kreativität | Creativity | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Prinzipal-Agent-Theorie | Agency theory | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1777580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012697003