Balancing market exploration and market exploitation in product innovation : a contingency perspective
Haisu Zhang; Fang Wu; Anna Shaojie Cui
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Haisu ; Wu, Fang ; Cui, Anna Shaojie |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 3, p. 297-308
|
| Subject: | Market exploration | Market exploitation | Customer need tacitness | New product innovativeness | New product development speed | New product financial performance | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398550