Balancing risk and return in a customer portfolio
Crina O. Tarasi, Ruth N. Bolton, Michael Hutt, and Beth Walker
| Year of publication: |
2009
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|---|---|
| Authors: | Tarasi, Crina O. ; Bolton, Ruth N. ; Hutt, Michael ; Walker, Beth |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 4, p. 49-76
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Risikomanagement | Risk management | Branchenentwicklung | Sector development | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960977