Balancing the environment and customer value : evaluation of the attractiveness of label-free plastic bottles for green tea
Takumi Kato and Yuko Endo, Sayu Fujiwara, Yu Zhu, Takahiko Umeyama and Susumu Kamei
| Year of publication: |
2024
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|---|---|
| Authors: | Kato, Takumi ; Endo, Yuko ; Fujiwara, Sayu ; Zhu, Yu ; Umeyama, Takahiko ; Kamei, Susumu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 6, p. 1429-1441
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| Subject: | Attitudes-behaviours gap | Construal level theory | Generation Z | Green product | Orthogonal array | Öko-Produkt | Sustainable product | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2023-0825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210529