Balancing web personalization and consumer privacy concerns : mechanisms of consumer trust and reactance
Xinyu Chen, Jian Sun, Hongyan Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Xinyu ; Sun, Jian ; Liu, Hongyan |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 3, p. 572-582
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | Persönlichkeitspsychologie | Personality psychology | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1947 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275509