Ban targeted advertising? : an empirical investigation of the consequences for app development
Tobias Kircher, Jens Foerderer
| Year of publication: |
2024
|
|---|---|
| Authors: | Kircher, Tobias ; Foerderer, Jens |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 2, p. 1070-1092
|
| Subject: | behavioral advertising | economics of privacy | mobile apps | multisided platforms | targeted advertising | Mobile Anwendung | Mobile application | Werbung | Advertising | Zielgruppe | Target group | Online-Marketing | Internet marketing | Datenschutz | Data protection | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4726 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513902