Bank 2.0 : how customer behaviour and technology will change the future of financial services
Brett King
| Year of publication: |
2010
|
|---|---|
| Authors: | King, Brett |
| Publisher: |
Singapore : Marshall Cavendish Business |
| Subject: | Bank | Innovation | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing | Social Web | Social web | Electronic Banking | Electronic banking | Privatkundengeschäft | Servicepolitik | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 397 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 978-981-4302-07-4 ; 981-4302-07-4 |
| Classification: | Investition, Finanzierung ; Banken, Versicherungen ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009152738