Bank adoption of mobile banking : stakeholder perspective
Jennifer Mullan, Laura Bradley and Sharon Loane
| Year of publication: |
2017
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|---|---|
| Authors: | Mullan, Jennifer ; Bradley, Laura ; Loane, Sharon |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 7, p. 1152-1172
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| Subject: | Mobile banking | Blogging | Delphi method | Distribution channels | Diffusion of innovation | Electronic Banking | Electronic banking | Innovationsdiffusion | Innovation diffusion | Vertriebsweg | Distribution channel | Stakeholder | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Web 2.0-Technologien | Web 2.0 technologies | Delphi-Methode | Delphi technique |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2015-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815047