Bank choice behavior of small and medium‐sized construction firms

A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.

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Year of publication:	2004
Authors:	Yavas, Ugur ; Babakus, Emin ; Eroglu, Sevgin
Published in:	Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 19.2004, 4, p. 258-266
Publisher:	Emerald Group Publishing Limited
Subject:	Banking \| Consumer behaviour \| Surveys \| United States of America

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08858620410540991 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014842739