Bank's service failures and bank customers' switching behavior : does bank reputation matter?
Cong Zhao, Abu Hanifa Md. Noman and Mohammad Kabir Hassan
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhao, Cong ; Noman, Abu Hanifa Md. ; Hassan, M. Kabir |
| Subject: | Bank | Reputation | Service failure | Surveys | Switching behavior | Switching cost | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Firmenimage | Corporate reputation | Kreditgeschäft | Bank lending |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-07-2022-0287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267105