Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments
| Year of publication: |
2007
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|---|---|
| Authors: | Larivière, Bart ; Van den Poel, Dirk |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 183.2007, 1, p. 345-369
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