Banking behaviour after the lifecycle event of "moving in together": An exploratory study of the role of marketing investments
| Year of publication: |
2007
|
|---|---|
| Authors: | Lariviere, Bart ; Van den Poel, Dirk |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 183.2007, 1, p. 345-369
|
| Publisher: |
Elsevier |