Banking service in Bangladesh : The impact of service marketing mix on purchase intention of university students
| Year of publication: |
2020
|
|---|---|
| Authors: | Hossain, Afzal ; Humayun K. Chowdhury, Md. ; Hasan, Shahedul ; Shamsuzzaman, Md. ; Fahim, Ather Y. ; Yusuf H. Khan, Md |
| Published in: |
Strategic Change. - Wiley, ISSN 1099-1697, ZDB-ID 2002166-5. - Vol. 29.2020, 3 (04.05.), p. 363-374
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jsc.2335 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273644