Banks' e-reputation and customers' e-loyalty in the mobile-banking applications : e-trust and e-satisfaction as mediators and frequency of use as moderator
Year of publication: |
2025
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Authors: | Yahia, Karim Ben ; Berraies, Sarra |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 25.2025, 1, p. 98-121
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Subject: | banks' digitalisation | benevolence | competence | customers' e-trust | digital | e-loyalty | e-satisfaction | frequency of use | integrity | mobile banking services | online reputation | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Kundenzufriedenheit | Customer satisfaction | Bankgeschäft | Banking services | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Bank | Reputation | Vertrauen | Confidence |
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