Barriers and paradoxical recommendation behaviour in online to offline (O2O) services : a convergent mixed-method study
Shalini Talwar, Amandeep Dhir, Veronica Scuotto, Puneet Kaur
| Year of publication: |
2021
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| Authors: | Talwar, Shalini ; Dhir, Amandeep ; Scuotto, Veronica ; Kaur, Puneet |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 25-39
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| Subject: | Barriers | Consumer resistance | Food delivery apps (FDAs) | Innovation resistance theory | Online to offline (O2O) | Structural equation modelling (SEM) | Word of mouth (WOM) | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: volume 135, October 2021, Seite 851 |
| Other identifiers: | 10.1016/j.jbusres.2021.03.049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012544924