Barriers Facing Hong Kong Internet Non-Shoppers - an Empirical Study

Past papers on consumer behaviour of Internet non-shoppers in Hong Kong have been lacking. This empirical study by on-line questionnaire is an attempt to understand what the barriers against Internet shopping are? Research overseas suggests that major barriers against Internet shopping are "payment security", "privacy and trust", "shipping cost" and "logistics". This study came to similar conclusions in Hong Kong. Findings of this study on Hong Kong Internet shopping consumer behavior will be benefical to multinational e-commerce operators when planning their move to Asia