Barriers to increasing donor support : evidence on the incidence and nature of brand rejection
Margaret Faulkner, Oanh Truong, and Jenni Romaniuk
| Year of publication: |
2015
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|---|---|
| Authors: | Faulkner, Margaret ; Truong, Oanh ; Romaniuk, Jenni |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 44.2015, 5, p. 1007-1025
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| Subject: | brand rejection | charity support | rejectors | non-rejectors | USA | United States | Fundraising | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382687