Base-of-the-Pyramid (BOP) orientation and firm performance : a strategy tripod view and evidence from China
Fengxia Zhu, Zelong Wei, Yongchuan Bao, Shaoming Zou
| Year of publication: |
2019
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|---|---|
| Authors: | Zhu, Fengxia ; Wei, Zelong ; Bao, Yongchuan ; Zou, Shaoming |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 28.2019, 6, p. 1-14
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| Subject: | Base of the Pyramid | Bricolage innovation strategy | Legal inefficiency | Firm performance | China | Unternehmenserfolg | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2019.101594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110402