Basic marketing research : applications to contemporary issues
Naresh K. Malhotra
| Year of publication: |
c2002 ; Internat. ed
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Marktforschung | Market research | USA | United States | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIII, 685 S Ill., graph. Darst 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| ISBN: | 0-13-009048-4 ; 0-13-035918-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001624740