Basic mechanisms of preference formation
Robert B. Zajonc
| Year of publication: |
1986
|
|---|---|
| Authors: | Zajonc, Robert B. |
| Published in: |
The role of affect in consumer behavior : emerging theories and applications. - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-12874-0. - 1986, p. 1-16
|
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001262649