Battle for digital customer ownership between the Telcos and Over-the-Top (OTT) players : emerging markets perspective
Year of publication: |
2022
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Authors: | Dairo, Adeolu ; Szűcs, Krisztián |
Published in: |
African journal of science, technology, innovation and development : AJSTID. - London : Routledge, Taylor & Francis, ISSN 2042-1346, ZDB-ID 2744522-7. - Vol. 14.2022, 2, p. 556-563
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Subject: | telecommunication | OTT player | digital consumer | mobile services | regulatory body | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Telekommunikation | Telecommunications | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
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